Christine Krisko Promotion

Bostik Inc.’s Construction & Distribution (C&D) Division has promoted Christine Krisko to Marketing Communications Manager.

"A 10-year Bostik veteran, Crissy now is responsible for managing all Bostik C&D marketing communications personnel and functions," said Robert McNamara, Director of Sales & Marketing for the Bostik C&D Division. "Please join me in congratulating Crissy, who will be instrumental in helping steer the market positioning, and building upon the record growth, of our C&D Division’s Bostik® and DURABOND® hardwood installation systems, Hydroment® and DURABOND ceramic installation systems, DURABOND carpet, vinyl and cement patch products, and Chem-Calk® commercial and Bostik Home® residential construction sealants and adhesives."

Krisko joined Bostik in 1998 as a Customer Service Representative, after serving four years as a sales & account coordinator for Franklin Advertising Associates in Newton, Mass.
In mid-2000, Krisko advanced to Marketing Coordinator for Bostik C&D’s flooring installation and maintenance systems, and less than a year later assumed additional responsibilities as Advertising & Promotions Manager for Bostik’s flooring products.

Krisko now adds marketing communications oversight for construction sealants and adhesives to her longstanding flooring solutions marketing management responsibilities.

Reporting directly to McNamara, Krisko currently is working toward a master’s degree in communications management from Simmons College. Krisko holds a bachelor of science degree in business communications from Framingham State College and an associate degree in communications from Massachusetts Bay Community College.

"As our Marketing Communications Manager, Crissy is responsible for providing programs and executional expertise to enact new marketing plans and services," McNamara said. "She teams with marketing management, product marketing and other team members to understand objectives and goals, and to recommend, deliver and verify lead generation, lead development and awareness campaigns, including direct marketing, print advertising, web content and promotions, tradeshow materials and literature/collateral/sales support materials.

"Crissy establishes and incorporates processes that ensure marketing campaigns and deliverables are managed appropriately and successfully. She functions as both the Creative and Production Manager for product packaging and other integrated marketing collateral, and directs staff and vendors in the creation, growth and maintenance of branded design systems for the entire Bostik C&D Division. Put simply: Crissy is my ‘can do,’ ‘go to’ professional," McNamara added.

www.bostik-us.com.