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Bostik Delivers Commercial-Grade Sealants & Adhesives to the DIY Market

Middleton, Mass. (April. 19, 2010) — Bostik Inc., the world’s fourth-largest manufacturer of adhesives and sealants, is about to make North America’s do-it-yourself crowd a whole lot happier. Bostik, manufacturer of many of the world’s finest commercial-grade construction and repair adhesive and sealant products, is bringing its expertise to the consumer market — giving it solutions for hardwood flooring installation, tile and stone installation, and all around general-purpose, heavy-duty, adhesive needs.

"This is a total growth initiative," explains Scott Banda, Business Manager – Consumer Products Group for Bostik’s Construction & Industrial Business Unit. "The mission is to make Bostik a household brand name across North America!"

The company, already well-known by professional tradesmen throughout the world, plans to make its way into DIY aisles across the nation by offering three of its industry-leading, commercial-grade product lines in consumer-friendly packaging. At the forefront of the program are three innovative products that homeowners will soon be able to pick up:

  • SingleApp™ — A two-in-one flooring adhesive and moisture vapor membrane;
  • NeverSeal™ — A commercial-grade, pre-mixed grout with built-in sealer technology; and
  • SuperGrip™ — An extremely versatile, urethane-based, heavy-duty construction adhesive.

Bostik plans to roll out the new products at this year’s National Hardware Show in Las Vegas, May 4–6, and will have the products available to homeowners during the second half of the year at big box stores, co-op hardware chains, independent hardware stores and through the lumber and building material channel.

The Products

"These are the same products professionals have been using in construction projects around the world," Banda says. "The only difference here is in the size of the packaging and its more consumer-oriented look and instructions. We want consumers to have the opportunity to use the same commercial-grade solutions professionals use."

The only real question was how to best deliver these products to the do-it-yourself market. Bostik conducted extensive research to ensure the packaging of these products will appeal to consumers. Bostik’s packaging promises the commercial-grade quality professionals demand while emphasizing the ease-of-use DIYers require.

SingleApp™ offers DIYers a two-in-one wood flooring adhesive and moisture vapor membrane. It is designed to bond solid wood, engineered wood and bamboo flooring to cement or concrete slabs.

SingleApp™:

  • Offers simple, one-step installation that cuts installation time in half;
  • Provides a permanent, waterproof bond to cement;
  • Contains built-in protection against sub-floor moisture damage;
  • Works for all glue-down wood and bamboo flooring; and
  • Is a 0-VOC formulation.

NeverSeal™ is a commercial-grade, pre-mixed grout. Even for those DIYers who aren’t the neatest of workers, NeverSeal™ installs between 30% and 50% faster than competitive grouts, cleans up easily with water, and never has to be sealed.

NeverSeal™:

  • Has a lifetime sealer built in;
  • Offers a patented, crack-resistant formulation;
  • Includes industrial-strength stain resistance;
  • Exhibits superior performance to acrylic, cement and epoxy grouts; and
  • Is a low-VOC formulation.

SuperGrip™, a heavy-duty construction adhesive, gives homeowners an all-purpose residential construction and general repair product for a wide range of projects in the most demanding environmental conditions.

SuperGrip™:

  • Bonds to wet, frozen or treated lumber;
  • Can be used either indoors or outdoors;
  • Is ideal for sub-floors, decks, molding, baseboards, stairs and wallboards; and
  • Has a low-VOC, urethane formulation.

The Support

But it’s not just professional-grade products in consumer-friendly packaging that DIYers will get. Bostik also provides unmatched how-to support for every product the company offers. A new instruction manual will come in the form of a micro site that hosts a variety of easy-to-understand videos that explain to DIYers how to use every one these innovative products.

"While these products are easy to use, we don’t want to leave anything to chance," Banda says. "We want to make sure our new customers have everything they need to get the most out of these products. We know our customers’ time is precious and we want to help them ensure they accomplish their projects efficiently and on the first go-around. No one wants to do a job twice, and our objective is to do everything we can to help our customers be successful."

One final thing consumers will note on the new Bostik consumer packaging is the logo indicating the products are part of Bostik’s Green Products Initiative. Consumers have embraced the green movement. They’re demanding solutions that don’t damage the planet. Bostik delivers.

"At the professional/commercial level, these products can help contribute to a project earning the U.S. Building Council’s LEED certification, the standard by which all green construction projects are measured," Banda says. "While the average DIYer isn’t focused on green at that level, he is paying much more attention to how his activities affect the planet, and Bostik is committed globally to bringing the greenest solutions to our customers."

Bostik, Inc., is one of the largest manufacturers of adhesives and sealants in the world. The company operates production facilities and sales offices in dozens of nations across five continents. Bostik’s parent company, TOTAL S.A., is a $246 billion-a-year conglomerate with extensive interests in oil exploration, petroleum refining and specialty chemicals formulation. Bostik’s Construction & Industrial (C&I) Business Unit manufactures ceramic tile grouts, mortars, waterproofing/antifracture membranes and mastics, hardwood adhesives, moisture vapor membranes, underlayments and cement patches, as well as adhesives for carpet and vinyl, vinyl composition tile (VCT), rubber, laminate and resilient flooring. Bostik C&I's family of leading flooring installation solutions includes Bostik® hardwood adhesives; Hydroment® and DURABOND® ceramic installation systems; and DURABOND carpet, vinyl and cement patch products. For more information, please call 1-800-7/BOSTIK, visit www.bostik-us.com or test drive our blog at http://flooringblog.bostik-us.com.

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