Bostik launches "From the Floor Up" - a blog built specifically for flooring professionals

Middleton, Mass. (Aug. 11, 2009) — Looking for ways to leverage the latest flooring and tile installation technologies and techniques to save time and money? Have a specific job-site question? Need technical advice regarding a flooring or tile installation obstacle you keep running into in the field?

Look no further. Bostik Inc.'s Construction & Industrial (C&I) Business Unit has launched a blog (aka "weblog") - "From the Floor Up" - designed to give flooring and tile installers the technical information they demand and deserve. Flooring professionals can access the gold mine of free technical information 24x7 on the Web at http://flooringblog.bostik-us.com or simply click on the blog's icon on the company's home page at www.bostik-us.com.

"Bostik C&I's flooring blog delivers timely, professional, personalized answers to installers' questions," says Christine Krisko, Bostik C&I's Marketing Communications Manager. "Our Bostik Flooring blog also shares frequently requested information on leading flooring solutions such as Bostik® hardwood adhesives, Hydroment® and DURABOND® ceramic installation systems, and resilient flooring, carpet and patch installation products."

Current blog contributors include: Robert McNamara, Bostik C&I's Director of Sales & Marketing - Flooring; Phil Pitts, Senior Market Manager - Wood Flooring Adhesives; Scott Banda, Market Manager - Flooring Installation Systems; and Steve Lima, Bostik Flooring Technical Service Manager. Topics already covered in the flooring blog's first month include:

Controlling moisture vapor in concrete prior to gluing down wood flooring;
"My tiles are cracking because the concrete underneath them is cracking. Is there something we could have done to prevent that?";
The truth about gluing solid wood flooring to concrete;
A primer on Bostik's Tru-Color® Pre-Mixed Grout featuring 20 colors unique to its Hydroment and DURABOND brands; and
Tips on mixing and cleaning tile and stone-setting material such as Bostik's Tru-Color Pre-Mixed Grout.

"According to technorati.com, there are more than 133 million blogs catering to professionals and consumers across the globe," McNamara says. "Every 24 hours, there are more than 900,000 blog posts. We're embracing this rapidly growing online social media to help our distributor partners and their contractor end users bolster their flooring knowledge, service and sales."

About Bostik

Bostik Inc. is one of the largest manufacturers of adhesives and sealants in the world. The company operates production facilities and sales offices in dozens of nations across five continents. Bostik’s parent company, TOTAL S.A., is a $246 billion-a-year conglomerate with extensive interests in oil exploration, petroleum refining and specialty chemicals formulation. Bostik’s Construction & Industrial (C&I) Business Unit manufactures ceramic tile grouts, mortars, waterproofing/antifracture membranes and mastics, hardwood adhesives, moisture vapor membranes, underlayments and cement patches, as well as adhesives for carpet and vinyl, vinyl composition tile (VCT), rubber, laminate and resilient flooring. Bostik C&I's family of leading flooring installation solutions includes Bostik® hardwood adhesives; Hydroment® and DURABOND® ceramic installation systems; and DURABOND carpet, vinyl and cement patch products. For more information, please call 888-592-8558, visit www.bostik-us.com or test drive our blog at http://flooringblog.bostik-us.com.

# # #